How naive you are...
You obviously underestimated the power of PR...
No matter the claim, that was no joke. That was a serious attempt to generate publicity. Any publicity is good.
Positive, negative, neutral.
Good, bad, indifferent.
Publicity is good as long as it generates a buzz...
Stimulates interest where interest was lagging...
Some people will dust off their movie collections or rent one of his movies...
Publicity is good!
